Ergoneers GmbH

Dikablis - Application Areas

The application areas of the eye tracking system Dikablis are nearly never ending.

Especially Dikablis Wireless and Dikablis Wireless Digital cover a wide range of possibilities because of their wireless data transmission.

Some of the possible application areas are described below.

Analysis of driver assistance and information systems

When developing novel driver-assistance systems and driver-information systems one has to regard that the implemented functions are to be used intuitively and do not distract the driver from the driving task. Dikablis offers you the possibility to record and analyse test person’s gaze behaviour while interacting with these systems. Thus you can adapt your product perfectly to the user's abilities and needs. The analysis software offers the possibility to determine the distractive potential of your systems by measuring the number and duration of distracted glances on these implemented systems.

Analysing graphic user interfaces

When creating graphic user interfaces it is important that the user is able to interact with the software's offered functionality in an easy and intuitive way. Therefore you need to know where exactly the user expects certain information and input possibilities. If the user interface is adapted to the user's expectations and abilities, they are able to fulfil their tasks faster and with greater satisfaction. With Dikablis you can accurately observe and analyse the user's gaze behaviour when interacting with your software or your website. From the recorded gaze behaviour you can recognize where exactly interaction problems occur and then improve the user interface.

Analysing airplane cockpits

Dikablis offers the possibility to record and analyse the pilot's interaction with the displays and controls in the cockpit. Thereby can be answered, for example, which gaze strategies the pilot uses to recognize the displayed information. Furthermore you can analyse the pilot's reaction times on occurring warnings.

Analysis of control panels

It is important that the displays in control panels to monitor technical machines are easy to understand and well organized, so that the systems can be monitored perfectly. Especially in case of an accident it is important that the warnings are diplayed at the right place and that they are highly understandable.
Dikablis offers the possibility to record and analyse the operators behaviour durring his normal work and in accidents. Based on the knowledge of humans behaviour, warnings can be displayed at their perfect place and the normal interaction can be improved.

Analysing advertisement

A lot of money is spent on advertisement, without knowing if and how customers perceive it or if the relevant information is transmitted. The following figure of the advertisement for jeans shows that the test person’s attention is attracted by the young woman and then directed to the logo and the advertising slogan. With Dikablis you can analyse your advertisement and so increase its effectiveness considerably.

Analysing the appearance on trade shows

Enormous amounts of money are spent on the performance on trade shows. But do passing visitors notice your booth at all and do they look at the presented objects? By using the eye-tracking technology you are able to analyse your booth and afterwards redesign it so that your customers recognize it in the expected way.

Design analysis

In design clinics researchers try to find out which effect the design of vehicles has on prospective customers. With Dikablis you can analyse your test person’s gaze behaviour when they approach to the vehicle and get into it. See which design elements are glanced at and attract the customer's attention, and which are not even noticed. After the test, show the customer his gaze behaviour and find out in conversation why he precisely looked at these and those details.

Safety installations/factory master control systems

Do you know the problem that you can never find the toilette in public buildings like airports or underground stations? This is because the signs are placed badly. It is mostly very uncritical when you are searching a toilette, but it can get very important when you are searching the emergency exit in the in case of a fire!
With Dikablis you can find out which of your signs are placed well or bad and where the customers expect your signs to be.

Psychological research in sport

What distinguishes a successful athlete from a less successful? Why are there "penalty killers" and goalkeepers who have never saved a penalty kick? Dikablis enables you to record and analyse gaze behaviour in all different kinds of sports. For example you can analyse where professional golfers look at while putting or which body parts of the penalty kick taker the penalty killer observes.

Supermarkets and malls

Are your products placed well so that the customer finds them immediately and without having to search? Do customers recognize your advertisement or do they pass by without even noticing them? Use Dikablis to analyse the customer's gaze behaviour while they are visiting your mall or supermarket and then place your products in a way that makes the customers find and buy them.




	Dikablis - Application Areas The application areas of the eye tracking system Dikablis are nearly never ending. Especially Dikablis Wireless and Dikablis Wireless Digital cover a wide range of possibilities because of their wireless data transmission. Some of the possible application areas are described below. Analysis of driver assistance and information systems When developing novel driver-assistance systems and driver-information systems one has to regard that the implemented functions are to be used intuitively and do not distract the driver from the driving task. Dikablis offers you the possibility to record and analyse test person’s gaze behaviour while interacting with these systems. Thus you can adapt your product perfectly to the user's abilities and needs. The analysis software offers the possibility to determine the distractive potential of your systems by measuring the number and duration of distracted glances on these implemented systems. Analysing graphic user interfaces When creating graphic user interfaces it is important that the user is able to interact with the software's offered functionality in an easy and intuitive way. Therefore you need to know where exactly the user expects certain information and input possibilities. If the user interface is adapted to the user's expectations and abilities, they are able to fulfil their tasks faster and with greater satisfaction. With Dikablis you can accurately observe and analyse the user's gaze behaviour when interacting with your software or your website. From the recorded gaze behaviour you can recognize where exactly interaction problems occur and then improve the user interface. Analysing airplane cockpits Dikablis offers the possibility to record and analyse the pilot's interaction with the displays and controls in the cockpit. Thereby can be answered, for example, which gaze strategies the pilot uses to recognize the displayed information. Furthermore you can analyse the pilot's reaction times on occurring warnings. Analysis of control panels It is important that the displays in control panels to monitor technical machines are easy to understand and well organized, so that the systems can be monitored perfectly. Especially in case of an accident it is important that the warnings are diplayed at the right place and that they are highly understandable. Dikablis offers the possibility to record and analyse the operators behaviour durring his normal work and in accidents. Based on the knowledge of humans behaviour, warnings can be displayed at their perfect place and the normal interaction can be improved. Analysing advertisement A lot of money is spent on advertisement, without knowing if and how customers perceive it or if the relevant information is transmitted. The following figure of the advertisement for jeans shows that the test person’s attention is attracted by the young woman and then directed to the logo and the advertising slogan. With Dikablis you can analyse your advertisement and so increase its effectiveness considerably. Analysing the appearance on trade shows Enormous amounts of money are spent on the performance on trade shows. But do passing visitors notice your booth at all and do they look at the presented objects? By using the eye-tracking technology you are able to analyse your booth and afterwards redesign it so that your customers recognize it in the expected way. Design analysis In design clinics researchers try to find out which effect the design of vehicles has on prospective customers. With Dikablis you can analyse your test person’s gaze behaviour when they approach to the vehicle and get into it. See which design elements are glanced at and attract the customer's attention, and which are not even noticed. After the test, show the customer his gaze behaviour and find out in conversation why he precisely looked at these and those details. Safety installations/factory master control systems Do you know the problem that you can never find the toilette in public buildings like airports or underground stations? This is because the signs are placed badly. It is mostly very uncritical when you are searching a toilette, but it can get very important when you are searching the emergency exit in the in case of a fire! With Dikablis you can find out which of your signs are placed well or bad and where the customers expect your signs to be. Psychological research in sport What distinguishes a successful athlete from a less successful? Why are there "penalty killers" and goalkeepers who have never saved a penalty kick? Dikablis enables you to record and analyse gaze behaviour in all different kinds of sports. For example you can analyse where professional golfers look at while putting or which body parts of the penalty kick taker the penalty killer observes. Supermarkets and malls Are your products placed well so that the customer finds them immediately and without having to search? Do customers recognize your advertisement or do they pass by without even noticing them? Use Dikablis to analyse the customer's gaze behaviour while they are visiting your mall or supermarket and then place your products in a way that makes the customers find and buy them.